  :root{
    --ink:#13142b;
    --ink-2:#0c0d1e;
    --canvas:#f4f5fa;
    --surface:#ffffff;
    --brand:#4b3df0;        /* elektrik indigo */
    --brand-deep:#2a1fb0;
    --brand-tint:#ecebfe;
    --signal:#ff5a3c;       /* mercan — CTA / vurgu */
    --signal-tint:#ffe7e1;
    --up:#16c073;           /* sıralama yükselişi (fonksiyonel yeşil) */
    --line:#e6e7ef;
    --muted:#5d6079;
    --muted-soft:#8a8da6;
    --radius:18px;
    --radius-sm:12px;
    --shadow:0 18px 50px -24px rgba(19,20,43,.30);
    --shadow-soft:0 8px 30px -18px rgba(19,20,43,.35);
    --maxw:1180px;
    --font-display:"Bricolage Grotesque",-apple-system,sans-serif;
    --font-body:"Plus Jakarta Sans",-apple-system,sans-serif;
    --font-mono:"JetBrains Mono",ui-monospace,monospace;
  }

  *{box-sizing:border-box;margin:0;padding:0}
  html{scroll-behavior:smooth}
  body{
    font-family:var(--font-body);
    background:var(--canvas);
    color:var(--ink);
    line-height:1.55;
    -webkit-font-smoothing:antialiased;
    overflow-x:hidden;
  }
  a{color:inherit;text-decoration:none}
  img{max-width:100%;display:block}
  .wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}
  section{position:relative}

  h1,h2,h3{font-family:var(--font-display);font-weight:700;letter-spacing:-.02em;line-height:1.05}
  .eyebrow{
    font-family:var(--font-mono);font-size:.74rem;font-weight:700;
    letter-spacing:.16em;text-transform:uppercase;color:var(--brand);
  }
  .lead{font-size:1.12rem;color:var(--muted);max-width:54ch}

  /* ---------- Buttons ---------- */
  .btn{
    display:inline-flex;align-items:center;gap:.5rem;
    font-family:var(--font-body);font-weight:700;font-size:.97rem;
    padding:.85rem 1.4rem;border-radius:999px;border:0;cursor:pointer;
    transition:transform .18s ease, box-shadow .18s ease, background .18s ease;
    white-space:nowrap;
  }
  .btn-primary{background:var(--signal);color:#fff;box-shadow:0 10px 24px -10px rgba(255,90,60,.7)}
  .btn-primary:hover{transform:translateY(-2px);box-shadow:0 16px 30px -12px rgba(255,90,60,.75)}
  .btn-ghost{background:transparent;color:var(--ink);border:1.5px solid var(--line)}
  .btn-ghost:hover{border-color:var(--ink);transform:translateY(-2px)}
  .btn-light{background:#fff;color:var(--ink)}
  .btn-light:hover{transform:translateY(-2px)}
  .btn-arrow::after{content:"→";transition:transform .2s ease}
  .btn-arrow:hover::after{transform:translateX(4px)}

  /* ---------- Header ---------- */
  header{position:sticky;top:0;z-index:60;background:rgba(244,245,250,.8);backdrop-filter:blur(12px);
    border-bottom:1px solid transparent;transition:border-color .2s, background .2s}
  header.scrolled{border-bottom-color:var(--line);background:rgba(244,245,250,.92)}
  .nav{display:flex;align-items:center;justify-content:space-between;height:74px}
  .logo{display:flex;align-items:center;gap:.55rem;font-family:var(--font-display);font-weight:800;font-size:1.4rem;letter-spacing:-.03em}
  .logo .mark{width:30px;height:30px;border-radius:9px;background:var(--brand);position:relative;flex:none;
    display:grid;place-items:center}
  .logo .mark::after{content:"";width:11px;height:11px;border:2.5px solid #fff;border-radius:50%;
    box-shadow:6px 6px 0 -1px var(--signal)} /* mini büyüteç işareti */
  .logo b{color:var(--brand)}
  .nav-links{display:flex;align-items:center;gap:1.7rem;list-style:none}
  .nav-links a{font-weight:600;font-size:.95rem;color:var(--ink);transition:color .15s}
  .nav-links a:hover{color:var(--brand)}
  .has-drop{position:relative}
  .has-drop > a::after{content:"▾";font-size:.7rem;margin-left:.3rem;color:var(--muted-soft)}
  .drop{
    position:absolute;top:140%;left:50%;transform:translateX(-50%) translateY(8px);
    background:#fff;border:1px solid var(--line);border-radius:16px;box-shadow:var(--shadow);
    padding:10px;min-width:300px;opacity:0;visibility:hidden;transition:.2s;
  }
  .has-drop:hover .drop, .has-drop:focus-within .drop{opacity:1;visibility:visible;transform:translateX(-50%) translateY(0)}
  .drop a{display:flex;flex-direction:column;gap:1px;padding:.6rem .8rem;border-radius:10px;transition:background .15s}
  .drop a:hover{background:var(--brand-tint)}
  .drop a span{font-weight:700;font-size:.92rem}
  .drop a small{color:var(--muted-soft);font-weight:500;font-size:.8rem}
  .nav-cta{display:flex;align-items:center;gap:1rem}
  .menu-toggle{display:none;background:none;border:0;cursor:pointer;width:42px;height:42px}
  .menu-toggle span{display:block;width:22px;height:2px;background:var(--ink);margin:5px auto;transition:.25s}

  /* ---------- Hero ---------- */
  .hero{background:radial-gradient(120% 120% at 80% 0%, #1c1d44 0%, var(--ink) 45%, var(--ink-2) 100%);color:#fff;overflow:hidden}
  .hero::before{content:"";position:absolute;inset:0;
    background-image:linear-gradient(rgba(255,255,255,.04) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.04) 1px,transparent 1px);
    background-size:46px 46px;mask-image:radial-gradient(80% 60% at 70% 30%,#000,transparent);pointer-events:none}
  .hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:center;padding:84px 0 96px}
  .hero .eyebrow{color:#b9b4ff}
  .hero h1{font-size:clamp(2.5rem,5.4vw,4.3rem);font-weight:800;margin:.7rem 0 1.1rem;color:#fff}
  .hero h1 .hl{color:transparent;background:linear-gradient(120deg,#8d83ff,#ff8a72);-webkit-background-clip:text;background-clip:text}
  .hero .lead{color:#c7c8e0;font-size:1.16rem;max-width:46ch}
  .hero-cta{display:flex;gap:14px;flex-wrap:wrap;margin-top:30px}
  .hero-trust{display:flex;gap:26px;flex-wrap:wrap;margin-top:40px;padding-top:26px;border-top:1px solid rgba(255,255,255,.12)}
  .hero-trust div{display:flex;flex-direction:column}
  .hero-trust b{font-family:var(--font-display);font-size:1.05rem}
  .hero-trust small{color:#9a9cc0;font-size:.82rem}

  /* Signature: arama sonucu paneli */
  .serp{background:#fff;border-radius:22px;box-shadow:0 40px 80px -30px rgba(0,0,0,.6);padding:18px;color:var(--ink);position:relative}
  .serp-bar{display:flex;align-items:center;gap:10px;background:var(--canvas);border:1px solid var(--line);
    border-radius:999px;padding:.7rem 1rem;font-size:.95rem}
  .serp-bar .mag{width:16px;height:16px;border:2px solid var(--brand);border-radius:50%;position:relative;flex:none}
  .serp-bar .mag::after{content:"";position:absolute;width:2px;height:7px;background:var(--brand);transform:rotate(-45deg);right:-3px;bottom:-4px}
  .serp-bar .q{font-family:var(--font-mono);font-weight:500;color:var(--ink)}
  .serp-bar .caret{width:1.5px;height:16px;background:var(--brand);animation:blink 1s steps(2) infinite}
  @keyframes blink{50%{opacity:0}}
  .chips{display:flex;gap:7px;flex-wrap:wrap;margin:14px 2px 16px}
  .chip{font-family:var(--font-mono);font-size:.72rem;font-weight:500;padding:.28rem .6rem;border-radius:999px;
    background:var(--brand-tint);color:var(--brand-deep)}
  .results{display:flex;flex-direction:column;gap:8px}
  .result{display:flex;align-items:center;gap:12px;padding:.7rem .8rem;border-radius:12px;border:1px solid var(--line);
    transition:all .6s cubic-bezier(.22,1,.36,1)}
  .result .rank{font-family:var(--font-mono);font-weight:700;font-size:.85rem;color:var(--muted-soft);width:26px;flex:none;text-align:center}
  .result .favi{width:26px;height:26px;border-radius:7px;background:var(--line);flex:none}
  .result .meta b{display:block;font-size:.86rem;line-height:1.2}
  .result .meta small{font-size:.74rem;color:var(--muted-soft)}
  .result.is-us{border-color:var(--brand);background:linear-gradient(90deg,var(--brand-tint),#fff);box-shadow:var(--shadow-soft);order:-1}
  .result.is-us .favi{background:var(--brand)}
  .result.is-us .rank{color:var(--brand)}
  .result .badge{margin-left:auto;font-family:var(--font-mono);font-weight:700;font-size:.74rem;color:var(--up);
    display:inline-flex;align-items:center;gap:3px;opacity:0;transition:opacity .5s .6s}
  .result.is-us .badge{opacity:1}

  /* ---------- Generic section heads ---------- */
  .sec{padding:96px 0}
  .sec-head{max-width:640px;margin-bottom:48px}
  .sec-head h2{font-size:clamp(1.9rem,3.6vw,2.9rem);margin:.6rem 0 .8rem}
  .sec-head p{color:var(--muted);font-size:1.08rem}

  /* ---------- Services ---------- */
  .svc-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
  .svc{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);padding:28px 26px;
    transition:transform .22s ease, box-shadow .22s ease, border-color .22s;display:flex;flex-direction:column;min-height:230px}
  .svc:hover{transform:translateY(-6px);box-shadow:var(--shadow);border-color:transparent}
  .svc .ic{width:48px;height:48px;border-radius:13px;background:var(--brand-tint);color:var(--brand);
    display:grid;place-items:center;font-family:var(--font-mono);font-weight:700;margin-bottom:18px}
  .svc h3{font-size:1.22rem;margin-bottom:.5rem}
  .svc p{color:var(--muted);font-size:.93rem;flex:1}
  .svc .go{margin-top:16px;font-weight:700;font-size:.9rem;color:var(--brand);display:inline-flex;gap:.4rem;align-items:center}
  .svc .go::after{content:"→";transition:transform .2s}
  .svc:hover .go::after{transform:translateX(4px)}

  /* ---------- Why ---------- */
  .why{background:var(--ink);color:#fff}
  .why .sec-head h2{color:#fff}
  .why .sec-head p{color:#aeb0d0}
  .why .eyebrow{color:#b9b4ff}
  .why-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:1px;background:rgba(255,255,255,.1);border-radius:var(--radius);overflow:hidden}
  .why-cell{background:var(--ink);padding:34px 32px}
  .why-cell h3{font-size:1.18rem;margin-bottom:.6rem;color:#fff;display:flex;align-items:center;gap:.6rem}
  .why-cell h3 i{color:var(--signal);font-style:normal}
  .why-cell p{color:#aeb0d0;font-size:.95rem}

  /* ---------- Process ---------- */
  .steps{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;counter-reset:step}
  .step{padding-top:26px;border-top:2px solid var(--line);position:relative}
  .step::before{counter-increment:step;content:"0" counter(step);font-family:var(--font-mono);font-weight:700;
    color:var(--brand);font-size:.9rem;position:absolute;top:-13px;left:0;background:var(--canvas);padding-right:10px}
  .step h3{font-size:1.1rem;margin-bottom:.4rem}
  .step p{color:var(--muted);font-size:.9rem}

  /* ---------- Pricing teaser ---------- */
  .pricing{background:var(--surface)}
  .price-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-bottom:30px}
  .plan{border:1px solid var(--line);border-radius:var(--radius);padding:28px 26px;background:var(--canvas)}
  .plan.pop{border:1.5px solid var(--brand);background:#fff;box-shadow:var(--shadow);position:relative}
  .plan.pop .tag{position:absolute;top:-12px;left:26px;background:var(--brand);color:#fff;font-family:var(--font-mono);
    font-size:.68rem;font-weight:700;padding:.25rem .7rem;border-radius:999px;letter-spacing:.05em}
  .plan h3{font-size:1.25rem;margin-bottom:.3rem}
  .plan .desc{color:var(--muted);font-size:.9rem;margin-bottom:18px;min-height:40px}
  .plan ul{list-style:none;margin-bottom:22px}
  .plan li{font-size:.9rem;padding:.4rem 0 .4rem 1.6rem;position:relative;color:var(--ink)}
  .plan li::before{content:"✓";position:absolute;left:0;color:var(--up);font-weight:700}
  .price-foot{text-align:center}

  /* ---------- Stats ---------- */
  .stats{background:linear-gradient(120deg,var(--brand),var(--brand-deep));color:#fff;border-radius:24px;padding:54px 40px;
    display:grid;grid-template-columns:repeat(4,1fr);gap:24px;text-align:center}
  .stat b{font-family:var(--font-display);font-weight:800;font-size:clamp(2rem,4vw,3rem);display:block;letter-spacing:-.03em}
  .stat span{color:#d7d4ff;font-size:.9rem}

  /* ---------- Local ---------- */
  .local{display:flex;align-items:center;justify-content:space-between;gap:40px;flex-wrap:wrap}
  .local .cities{display:flex;gap:10px;flex-wrap:wrap}
  .city{padding:.6rem 1.1rem;border-radius:999px;border:1px solid var(--line);background:#fff;font-weight:600;font-size:.92rem;transition:.18s}
  .city:hover{border-color:var(--brand);color:var(--brand);transform:translateY(-2px)}

  /* ---------- Blog ---------- */
  .blog-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
  .post{background:#fff;border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;transition:.22s}
  .post:hover{transform:translateY(-6px);box-shadow:var(--shadow)}
  .post .ph{height:150px;background:linear-gradient(135deg,var(--brand-tint),#fff);display:grid;place-items:center}
  .post .ph span{font-family:var(--font-mono);font-size:.72rem;color:var(--brand);font-weight:700;letter-spacing:.1em}
  .post .body{padding:22px 24px}
  .post .cat{font-family:var(--font-mono);font-size:.7rem;font-weight:700;color:var(--signal);letter-spacing:.08em;text-transform:uppercase}
  .post h3{font-size:1.12rem;margin:.5rem 0 .5rem}
  .post p{color:var(--muted);font-size:.88rem}

  /* ---------- CTA band ---------- */
  .cta{background:radial-gradient(110% 140% at 20% 0%, #1c1d44, var(--ink-2));color:#fff;text-align:center;border-radius:28px;
    padding:70px 32px;position:relative;overflow:hidden}
  .cta h2{font-size:clamp(1.9rem,4vw,3rem);max-width:18ch;margin:0 auto 1rem;color:#fff}
  .cta p{color:#bcbedd;max-width:48ch;margin:0 auto 30px}

  /* ---------- Footer ---------- */
  footer{background:var(--ink-2);color:#c7c8e0;padding:72px 0 30px;margin-top:0}
  .foot-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr 1fr 1.2fr;gap:36px;padding-bottom:48px;border-bottom:1px solid rgba(255,255,255,.1)}
  .foot-brand .logo{color:#fff;margin-bottom:14px}
  .foot-brand p{font-size:.9rem;color:#9a9cc0;max-width:34ch}
  footer h4{font-family:var(--font-display);font-size:.95rem;color:#fff;margin-bottom:16px}
  footer ul{list-style:none}
  footer li{margin-bottom:10px}
  footer li a{font-size:.88rem;color:#a7a9c8;transition:color .15s}
  footer li a:hover{color:#fff}
  .foot-bottom{display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:12px;padding-top:24px;font-size:.82rem;color:#777aa0}

  /* ---------- Responsive ---------- */
  @media (max-width:980px){
    .hero-grid{grid-template-columns:1fr;gap:48px;padding:60px 0 72px}
    .svc-grid,.blog-grid,.price-grid{grid-template-columns:repeat(2,1fr)}
    .why-grid{grid-template-columns:1fr}
    .steps{grid-template-columns:repeat(2,1fr);gap:30px}
    .stats{grid-template-columns:repeat(2,1fr)}
    .foot-grid{grid-template-columns:1fr 1fr;gap:30px}
  }
  @media (max-width:680px){
    .nav-links{position:fixed;inset:74px 0 auto 0;flex-direction:column;background:#fff;border-bottom:1px solid var(--line);
      padding:20px 24px;gap:8px;align-items:stretch;display:none;box-shadow:var(--shadow)}
    .nav-links.open{display:flex}
    .nav-links a{padding:.7rem 0}
    .has-drop .drop{position:static;opacity:1;visibility:visible;transform:none;box-shadow:none;border:0;
      padding:0 0 0 14px;min-width:0}
    .has-drop > a::after{display:none}
    .menu-toggle{display:block}
    .nav-cta .btn-ghost{display:none}
    .svc-grid,.blog-grid,.price-grid,.stats{grid-template-columns:1fr}
    .sec{padding:64px 0}
    .local{flex-direction:column;align-items:flex-start}
  }
  @media (prefers-reduced-motion:reduce){
    *{animation:none!important;transition:none!important;scroll-behavior:auto}
  }
  :focus-visible{outline:3px solid var(--signal);outline-offset:2px;border-radius:4px}
